First Group SAL was founded in the year 2004 by Mr. Fadi Abou Daher, and Mr. Antoine Al Hachem based in Beirut Lebanon, where a small idea has been urbanized to become an agency that supplies companies in the Middle East and India.

From a small order in the season A/W 2004, we managed to overcome our target in the season A/W 2007, to hold a respectable market share in the countries in which we have partners.

We started in one fashion, and two sportswear brands. Now we are franchising and distributing more than Eleven Brands.

Our Distributors partners, are well experienced in dealing and operating with International brands within their market.
The firm consists of a very good experienced team in this field, with more than 15 years experience in management and operation.

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